There is a reason Web-Centric Marketing works:
- No matter what market sector you are in, potential customers will search the web first to find what they are looking for.
- Developing a presence in as many relevant locations as possible is strategically important and financially rewarding.
- Web marketing offers a multiplicity of communication channels and tools that can be used to build a solid online presence.
- Web marketing tools provide real time program measurability, cost control and analysis unavailable in any other media.
- Programs can be developed, tested and adjusted to meet expectations and then rapidly implemented.
- Permanent web platforms can be expanded with online tools and leveraged with traditional and online programs to build high levels of visibility and interest.
- Unlike print and other traditional media, web-based marketing offers the opportunity to build a lasting 24/7 presence that continually yields traffic and potential business leads.
Online Brand Development
Your brand is just as important online as it is offline these days. We take both a high-level and hands-on approach to this, by helping you manage and develop an online presence and web marketing strategy beginning with your website and expanding into email campaigns, advertising, and social media.
Online Lead Generation
Developing sales leads online is quickly becoming the standard for new business development for all types of industries.
Metrics, analytics and reporting
The biggest benefit of online marketing by far is the ability to observe, measure, and compare all of the data behind all of the online marketing channels you utilize to ensure that you are getting the highest Return on Investment for your marketing dollars. We can then make decisions about content and media based on hard facts, not just guessing.
We deliver our reports and action items to you either in printed form, online or both and we always take the time to explain our findings clearly and honestly. The frequency in which we do this depends on your needs as a company.
SEO & SEM
Search Engine Optimization
Search engine optimization is the process in which we take your website and optimize it to rank higher in search engine result listings for relevant keyword searches, the goal being really to appear highly and stay there to drive an incredible amount of relevant traffic to the foundation of your online marketing, your website.
We accomplish this through a process that involves keyword and competitor research, content sculpting and building, observation and analysis, developing relationships with key industry partners, and positioning your company as an expert in the industry to keep visitors coming back.
Search Engine Marketing
Pay per click advertising is the most cost effective way to have your advertisements delivered to audiences targeted by search and location.
Just like search engine optimization, pay per click advertising and search engine marketing are both based on users searching via words and phrases. So naturally, they pair very well together to drive traffic to your website. And while you only pay when someone has clicked on your ad, we constantly monitor what you're paying for that click and what visitors who have clicked on that ad do once they reach your website so that you don't waste money or lose valuable opportunities.
Email Marketing
Email marketing is much more similar to social media than traditional direct mail advertising.
It is an incredibly, widely used media channel to deliver rich content to a large body of customers on a consistent basis. Think of it almost as putting the homepage of your website in someone's inbox.
When someone says they hate getting spam emails, it is only because they didn't want to get it. We have the experience to know what a good sending frequency is and what relevant content is.
PR Services
Many say it's the best form of advertising because it's free. It's even better when it's free and effective. Public Relations is even more valuable when it creates a Public Relationship. Whether it's a new product introduction or new employee announcement, get the word out and let the world in.
Advertising
You don't have a second chance to make a first impression. And making an impact is even more essential. We create advertising with the write stuff to make sure your ads get noticed, read and remembered.
Media Planning
Reach and Frequency are key components of any campaign, but if you're not targeting the right audience you're making about as much noise as that tree falling in the forest with no one around. Our sound idea is to market to those with a need or desire for your product or service.
Competitive Analysis
Who's a threat to your market share or whose piece of the pie can you take a bite out of? We'll help you stay ahead of the competition with front-running insight and leading analysis.
Communications Planning
We set goals, develop plans, implement schedules and monitor results. Timing and placement are critical to your success. Being in the communications business we know what , when, where, why and how to say what prospects and customers want to see and hear.
Social Media
Social Media is more than just having a Facebook page, it is a theory about how to deliver content to current and prospective customers in the electronic environment they exist in on a consistent basis.
Social Media is extremely cost effective and is often times more about your customers finding and maintaining relationships with you than you pursuing them, creating much higher quality leads.