Merging multiple companies and product lines into a single coherent brand is a challenge that calls for insight, discipline, and a well tested process. MGI's experience and leadership helped BushmanAvontec unify it's marketing message, and infuse its sales channel with new energy. Robyn Deger, VP Marketing tells this success story best.
A UNIQUE PROCESS
Clarify
- Start with company business objectives, organizational strengths products and services offered.
- These core capabilities contain the promise made to customers, and the keys to future growth.
Understand
- Client expectations
- Key buyer profiles
- Purchase decision criteria
Reality Check
- Match up offerings and capabilities with client expectations
- Core abilities and client expectations are put together to form a solid value proposition that equates brand promises with customer expectations and market based rather than cost based pricing.
Brand concepts
- Core brand character and identity
A consistent message across all communications and sales channels is essential to leveraging a company's brand equity. - Brand Statements
Provide a directed message to targeted stakeholders and purchasers to develop Top Of Mind Awareness.
Brand Visuals
- Corporate Look
Lay a foundation for all visuals before creating a website or specific marketing collateral pieces. - Logo
Focus all brand attributes into a single memorable icon - Visual standards
Keep a consistent standard across all media
MGI'S UNIQUE PROCESS
A unique process that integrates business objectives, and buyer motivations. View
ABOUT BRANDING
There's more to branding than meets the eye. It's a right / left brain exercise with high rewards. View
BRANDING CASE STUDY
Take it to the next level with a new Brand. Ride to the top with the Big Brands. View
