Merging multiple companies and product lines into a single coherent brand is a challenge that calls for insight, discipline, and a well tested process. MGI's experience and leadership helped BushmanAvontec unify it's marketing message, and infuse its sales channel with new energy. Robyn Deger, VP Marketing tells this success story best.
MGI'S UNIQUE PROCESS
Clarify
- Start with company business objectives, organizational strengths products and services offered.
- These core capabilities contain the promise made to customers, and the keys to future growth.
Understand
- Client expectations
- Key buyer profiles
- Purchase decision criteria
Reality Check
- Match up offerings and capabilities with client expectations
- Core abilities and client expectations are put together to form a solid value proposition that equates brand promises with customer expectations and market based rather than cost based pricing.
Brand concepts
- Core brand character and identity
A consistent message across all communications and sales channels is essential to leveraging a company's brand equity. - Brand Statements
Provide a directed message to targeted stakeholders and purchasers to develop Top Of Mind Awareness.
Brand Visuals
- Corporate Look
Lay a foundation for all visuals before creating a website or specific marketing collateral pieces. - Logo
Focus all brand attributes into a single memorable icon - Visual standards
Keep a consistent standard across all media
MGI'S UNIQUE PROCESS
A unique process that integrates business objectives, and buyer motivations. View
ABOUT BRANDING
There's more to branding than meets the eye. It's a right / left brain exercise with high rewards. View
BRANDING CASE STUDY
Take it to the next level with a new Brand. Ride to the top with the Big Brands. View
